Corporate video production is scripted and covers a wide range of purposes from corporate Communication, Training and Education, videotaping conferences and conventions, products and services, and sales. The most common type of corporate video is the “Corporate Overview Video,” which introduces the company’s executive team and puts a name and face to the people in charge. This video is used as a way to communicate a company’s core beliefs and values as well as their overall mission statement. This video is often called the “foundation” of a company’s video content as it sets the tone and communication style for all of their other video content.
Corporate Event Video
Corporate event videos occur at conventions or trade shows and cover the multiple-day event including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many national or international companies also take advantage of the convention venue to gather interviews of their key employees or customers to speak on the company’s behalf as it is much easier to film everyone at a central location.
Product videos are created with the main purpose of selling a product and offer an opportunity to communicate all of the highlights and features of a product which are typically written on the product page in text but with the added bonus of showcasing glamour shots of the product. The most effective product videos are typically between 2 to 3 minutes in duration, balancing the amount of information provided while keeping the audience engaged.
Television broadcast productions include television commercials, infomercials, newscasts, entertainment shows, Documentaries, News magazines, Sitcom, and reality shows, among others.
Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast. Event video usually refers to video made on an event.
Internet Video Production
Many web sites include videos. Although not necessarily produced online, many video production tools allow the production of videos without actually using a physical camera. An example of this is using the YouTube video editor to create a video using pre-existing video content that is held on the platform under Creative Commons license. Video content is being used in an ever-growing range of contexts, including testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, thank you videos, and apology videos. Marketing videos are made on the basis of campaign target. Explainer videos are used for explaining a product, commercial videos for introducing a company, sales videos for selling a product, and social media videos for brand awareness. Individual Internet marketing videos are primarily produced in-house and by small media agencies, while a large volume of videos is produced by big media companies, crowdsourced production marketplaces, or in scalable video production platforms. Most Internet marketing videos serve the purpose of interacting with the audience. The two main types of internet marketing videos are transactional videos, which aim to sell a product to a customer, and reference videos, which are designed to keep the customer on the site.
Editing Your Wedding Videos
Our team of expert editors can help edit your wedding videos by adding styling that can completely transform it into a professional video. Whatever style you want, we can match. You can also share your ideas or past video to match your style of editing.